A fascinating long read about Renaissance, a cult winery (literally). That is Apollo, the world headquarters of the Fellowship of Friends — legally classified as a religious group, known to many as a doomsday cult. Apollo is the sanctuary where, since 1970, the Fellowship’s members have sought enlightenment through the fine arts: ballet, opera, painting. And wine. Apollo today is eerily quiet and nearly deserted, a remnant of what it once was. Where the Fellowship’s membership once exceeded 2,500, today it has just 585 members worldwide, according to member Grant Ramey. Arguably, in the Fellowship of Friends’ 48 years of existence, the Renaissance Winery has been its most successful venture. At least it was until the Fellowship shut the winery down three years ago. https://www.sfchronicle.com/wine/article/The-lost-civilization-of-California-wine-13174708.php
The Wall Street Journal analyzes the wine tastes of kids Millennials and finds then (unsurprisingly) indifferent to ratings, prestige or familiar brands This poses a challenge to wine markets, who must now spin new and enticing tales about cheap wine from obscure regions. According to Wine Opinions, they spend less money per bottle than their older peers—79% of regular millennial wine drinkers bought wines in the $10-$15 range. (This isn’t all that surprising since most young wine drinkers have less money to spend.) So how and where are millennials getting their wine education? “Millennials don’t like ratings, but they like some kind of review,” said Adam Teeter, the 32-year-old editor and co-founder ofVinePair, a New York-based online wine magazine for millennials. “They have a great thirst for knowledge.” http://www.wsj.com/articles/how-millennials-are-changing-wine-1446748945?alg=y
Oh, Napa Cabernet. Not Napa Cabbage. That make sense.
ReplyDeleteChris Merle I haven't yet hit the vintage kimchi.
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