The Wall Street Journal analyzes the wine tastes of kids Millennials and finds then (unsurprisingly) indifferent to...
The Wall Street Journal analyzes the wine tastes of kids Millennials and finds then (unsurprisingly) indifferent to ratings, prestige or familiar brands This poses a challenge to wine markets, who must now spin new and enticing tales about cheap wine from obscure regions. According to Wine Opinions, they spend less money per bottle than their older peers—79% of regular millennial wine drinkers bought wines in the $10-$15 range. (This isn’t all that surprising since most young wine drinkers have less money to spend.) So how and where are millennials getting their wine education? “Millennials don’t like ratings, but they like some kind of review,” said Adam Teeter, the 32-year-old editor and co-founder ofVinePair, a New York-based online wine magazine for millennials. “They have a great thirst for knowledge.” http://www.wsj.com/articles/how-millennials-are-changing-wine-1446748945?alg=y